However, sometimes the Supreme decides to experiment. Well, the clothing manufacturer noticed how unusual the white inscription looks on a red background, and decided to borrow a conceptual design. Adhering to her creative traditions, the artist depicted the phrase “Your body is a battleground” over a black and white photograph. The logo retains the original collage style that was used on the poster in support of abortion. But this is what is part of Kruger’s recognizable handwriting. Futura’s white text in a red frame, which served as the inspiration for the Supreme brand name, was first presented at the Public Address exhibition in 1981.Īt first glance, it seems that the word “Supreme” is nothing special: the usual white letters without decorative elements are located inside the red rectangle. Barbara – a conceptual artist from the USA – became famous for her unusual collages on acutely social topics. The iconic logo owes its appearance to a friend, James Jebbia, who lent a graphic designer a book about Barbara Kruger. True, even James, at that moment, did not suspect that this inscription would soon be popular. It was then that the audience first saw the Supreme logo. James Jebbia, one of the business owners, wanted to mark the opening of a skate shop in a t-shirt with his print. The store specialized in Spitfire, Shorty’s, and Zoo York products, but entrepreneurs began to think about creating their brand. The emblem was created in 1994 when the first branded clothing store was launched. The famous red and white logo, known as the Supreme Box, has become a symbol of high status. The Supreme brand is known for its collaborations with famous personalities and fashion houses.

It produces two collections a year in limited editions so as not to make unnecessary items. Its main products are sportswear, primarily for skateboarders. Supreme is an American company that was founded in 1994 and operated in the clothing industry.

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